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Attorney Profile

Career Path Origin

Keith  Franchini was born, raised, and educated in Albuquerque. When he was a young man,  Mr. Franchini listened with fascination to the legal stories of a cousin, Gene Franchini, who was a lawyer and later became a New Mexico  district judge and supreme court justice.  Mr. Franchini decided, at an early age, that he could help people as  a lawyer. His cousin served as his mentor before and after Mr. Franchini began practicing law. 


Approachable & Caring

For over 40 years, Mr. Franchini has dedicated his legal career to assisting personal injury victims throughout New Mexico. He is committed to client responsiveness, approachability, and truly cares about each person—qualities that set him apart from other personal injury attorneys.

Community Involvement

Outside his legal practice, Mr. Franchini is committed to giving back to the community. He provides legal advice to the impoverished and homeless through New Mexico Christian Legal Aid and counsels married couples at Heights Cumberland Presbyterian Church. For many years., Mr. Franchini served as a volunteer with  Young Life™ -Albuquerque, a non-denominational Christian ministry for middle-school and high-school students. He  teaches Sunday school to this same age range. Mr. Franchini enjoys spending time with his family, fishing, hunting, playing golf and gardening.


New Mexico, 1976


New Mexico Christian Legal Aid

Juris Doctor, University of New Mexico School of Law, 1976

Bachelor of Business Administration, University of New Mexico, 1973

Professional Memberships & Associations:

State Bar of New Mexico

New Mexico Trial Lawyers Association & Foundation

Albuquerque Bar Association (Past Board Member)